Understand the book. Build the attention. Sustain it.
Three connected disciplines — research, visibility, and creative — each one shaped by what the discovery environment around a specific book actually shows.
Know where the book belongs.
Before any promotion, the studio maps the environments where this book’s readers already look — and what makes a title recognizable there.
- Reader Discovery Assessment
- Discovery Roadmap
- Book Positioning Review
- Comparable Book Review
- Genre & category context
- Metadata & discovery language
Create awareness with direction.
Campaigns and publicity aimed at the readers the research identified — not broadcast at everyone in the hope of reaching someone.
- Book marketing strategy
- Launch visibility & campaigns
- Author visibility & positioning
- Publicity support & outreach
- Partnerships & reader communities
- Ongoing awareness systems
Give the book things worth seeing.
Assets that carry the positioning into public view — designed from the same research that shapes the strategy.
- Promotional graphics & assets
- Short-form video & book trailers
- Social & author content
- Book & author spotlights
- Interviews & guest content
- Public-facing creative
A sequence, not a scramble.
Enquiry
You send the title, a link, and the question you are trying to answer.
Assessment
The studio studies the discovery environment around the book and reports what the evidence shows.
Priorities
Together: which opportunities matter most, in which order, and what each one requires.
Visibility work
Positioning, metadata, campaigns, creative, publicity, and partnerships — sequenced, not scattered.
Sustained awareness
Systems that keep the book discoverable: content rhythms, spotlights, and repeatable visibility.
Everything the studio does.
Reader Discovery Assessment
The flagship research service. A full study of how the book is encountered: positioning, comparables, search language, categories, metadata, genre expectations, and opportunities.
Discovery Roadmap
The assessment translated into sequence: what to do first, what it depends on, and which discovery environments deserve attention before launch week does.
Book Positioning Review
A focused pass on how the book is currently described — title, cover language, description, categories — and where recognition breaks down.
Comparable Book Review
Which titles the book will be shelved beside, searched against, and compared to, and what those comparisons imply for positioning.
Metadata & Category Work
Keyword, category, and description language aligned with the words readers actually type, browse, and hear.
Launch Visibility
A campaign structure around a release: sequencing, creative, publicity angles, community touchpoints, and the first ninety days of awareness.
Ongoing Promotion
Repeatable systems — content rhythms, spotlights, newsletters, partnerships — that keep a title discoverable after the launch moment passes.
Author Visibility
Profile positioning, interviews, guest content, and recurring formats that make the author easier to find and easier to trust.
Before you write.
What does BetweenBooks actually do?
The studio researches how a specific book is discovered — positioning, comparable titles, search language, categories, metadata, reader communities — then builds visibility and awareness around what that research shows. The work sits between understanding the book and making it findable.
What is the Reader Discovery Assessment?
The flagship research service. It examines the book as a whole within the environment where readers encounter it: positioning, comparable books, reader entry points, search terms, keyword and category language, metadata, genre expectations, and gaps or opportunities worth investigating.
Does this replace a publicist, marketer, or publisher team?
No. It complements them. The research and positioning work gives every other promotional effort a clearer target — whether that work is done by a publisher, a freelance publicist, or the author.
Do you work with self-published and independently published authors?
Yes. Discovery problems are not exclusive to one publishing route. What changes is the set of environments and tools available, and the assessment accounts for that.
What doesn’t the studio do?
No guaranteed bestseller claims, no paid or fabricated reviews, no activity for activity’s sake. Claims stay close to what public evidence supports.
How does a project start?
Send the title, a link to the book, and the question you are trying answer to [email protected]. The first conversation is about the book and where it can be found — not a sales pitch.
Which discipline does your book need first?
Most projects begin with the Reader Discovery Assessment. Send the title and the question — the studio will tell you honestly what it thinks comes first.