Reader-facing visibility
Help the book get noticed.
Book spotlights, launch campaigns, content, creative assets, publicity, reader communities, newsletters, events, and partnership opportunities.
A book-focused studio for authors
A Space for Book Positioning and Reader Discoverability.
Research first, visibility with purpose. We help authors understand how their books are positioned, where their intended readers are looking, and how to make their work easier to discover.
01 / The position
The work is not simply “marketing a book.”
It is finding the relationship between a book, its ideal readers, and the places where discovery actually happens — then using that understanding to create visibility and awareness with purpose. The question is not only how to promote a title. It is how to help the right people recognize that it is for them.
No. 01
Find
Understand the book, its reader signals, comparable titles, search language, categories, communities, and likely discovery environments.
The approachNo. 02
Position
Clarify what the book is, who it is for, what makes it recognizable, and which entry points deserve emphasis.
Reader Discovery AssessmentNo. 03
Make visible
Build awareness around the book through promotion, publicity, creative assets, partnerships, content, and sustained attention.
Visibility workReader discovery
Find the places where the book already makes sense.
Readers discover books through search results, retailer pages, category shelves, comparable titles, lists, recommendations, creators, communities, newsletters, libraries, booksellers, events, social content, and conversations. The work is to understand which of those environments matter for a particular book — then make the book legible inside them.
02 / Reader Discovery Assessment
Research the discovery environment before assuming what should change.
The Reader Discovery Assessment is the studio’s flagship research service.
It examines the book as a whole within the environment in which readers encounter it: positioning, comparable books, reader entry points, search terms, keyword and category language, metadata, genre expectations, reader response where evidence exists, and gaps or opportunities worth investigating.
PositioningComparable booksReader languageSearch termsCategoriesMetadataDiscovery pathsGenre expectations
Researchcomes before promotion
Every titleis its own discovery problem
Signalsstay close to public evidence
Attentionis built where it compounds
Create visibility & awareness
Once the book is understood, build the attention around it.
Visibility is the bridge between being a strong fit for a reader and actually being encountered by that reader. BetweenBooks supports the promotional system around the book — from campaigns and creative to publicity, author visibility, content, partnerships, spotlights, and ongoing awareness.
03 / Services
From reader discovery to sustained visibility.
Understand
Know where the book belongs.
- Reader Discovery Assessment
- Discovery Roadmap
- Book Positioning Review
- Comparable Book Review
- Genre & category context
- Metadata & discovery language
Build visibility
Create awareness with direction.
- Book marketing strategy
- Launch visibility & campaigns
- Author visibility & positioning
- Publicity support & outreach
- Partnerships & communities
- Ongoing awareness systems
Create & publish
Give the book things worth seeing.
- Promotional graphics & assets
- Short-form video & book trailers
- Social & author content
- Book & author spotlights
- Interviews & guest content
- Public-facing creative
04 / Visibility & awareness
The aim is not activity for activity’s sake.
The aim is to increase the number of useful places in which the right readers can encounter, understand, remember, and act on the book.
That can mean improving the visibility of the book itself, strengthening the author’s public presence, building a campaign around a release, creating content that travels beyond one retailer page, placing the book into relevant conversations, or developing repeatable ways to keep awareness moving after launch.
Author-facing visibility
Make the author easier to discover too.
Author visibility, profile positioning, interviews, guest content, recurring content systems, and public-facing opportunities that support the whole book ecosystem.
05 / Public case library
Selected books, shown properly.
A public reference library of books with visible reader, publisher, retailer, or category signals. Each title has its own page, so the book itself remains the focus.
These are public reference examples, not client projects. Public claims are kept close to the source pages.
06 / Discovery environments
Different readers find different books in different ways.
Open a genre to see how readers encounter these books — and what a discovery assessment looks for inside each environment.
07 / Book finder
Find the book. Open its page. See the path.
Search public book records by title, author, or ISBN. Results open to their underlying public book page.
Searches Google Books and Open Library.
The finder is useful for research too. Compare how titles are categorized, presented, described, and connected to other books — the same signals an assessment studies for your title.
08 / Example
From broad language to useful reader recognition.
Before
“A heartfelt story about healing and second chances.”
Broad emotional language that could describe thousands of books.After
“A family mystery about the daughter who returns home to uncover why her brother vanished.”
More concrete signals help a likely reader recognize the experience.Illustrative example only. Not a client result.
09 / Questions
Asked often.
What does BetweenBooks actually do?
The studio researches how a specific book is discovered — positioning, comparable titles, search language, categories, metadata, reader communities — then builds visibility and awareness around what that research shows. The work sits between understanding the book and making it findable.
What is the Reader Discovery Assessment?
The flagship research service. It examines the book as a whole within the environment where readers encounter it: positioning, comparable books, reader entry points, search terms, keyword and category language, metadata, genre expectations, and gaps or opportunities worth investigating.
What doesn’t the studio do?
No guaranteed bestseller claims, no paid or fabricated reviews, no activity for activity’s sake. Claims stay close to what public evidence supports.
How does a project start?
Send the title, a link to the book, and the question you are trying answer to [email protected]. The first conversation is about the book and where it can be found — not a sales pitch.
START WITH THE BOOK
Let’s look at where this book can be found.
Send the title, the book link, and the question you are trying to answer. We can start with the discovery environment, the visibility problem, or both.