A small studio built around close attention.
BetweenBooks is led by Joseph, working with authors on reader discovery, book positioning, visibility, awareness, strategy, and creative support.
One book at a time, taken seriously.
What working together looks like.
Most engagements start with a Reader Discovery Assessment and grow from what it shows. Some stop there — the research alone changes what authors do next. Others continue into campaigns, creative, and ongoing visibility.
You write, Joseph answers. Typically within two working days.
What is the Reader Discovery Assessment?
The flagship research service. It examines the book as a whole within the environment where readers encounter it: positioning, comparable books, reader entry points, search terms, keyword and category language, metadata, genre expectations, and gaps or opportunities worth investigating.
Does this replace a publicist, marketer, or publisher team?
No. It complements them. The research and positioning work gives every other promotional effort a clearer target — whether that work is done by a publisher, a freelance publicist, or the author.
Do you work with self-published and independently published authors?
Yes. Discovery problems are not exclusive to one publishing route. What changes is the set of environments and tools available, and the assessment accounts for that.
How does a project start?
Send the title, a link to the book, and the question you are trying answer to [email protected]. The first conversation is about the book and where it can be found — not a sales pitch.
Four working principles.
Close attention
Each title is treated as its own discovery problem. The studio is deliberately small so nothing is handed to a junior, a template, or a queue.
Evidence over instinct
Opinions about covers and copy are cheap. The studio starts with what readers, retailers, and search data already show.
Honest scope
If a book’s problem is the manuscript, the price, or the timing, the assessment says so. Visibility work cannot fix what discovery research exposes.
Craft in public
Spotlights, pages, and creative are built to be worth a reader’s attention — the same standard applied to client work and to this site.
Tell the studio about your book.
The title, a link, and the question you are trying to answer — that is enough to start a useful conversation.